STRATEGY, BRANDING & WEBSITES
BUILT TO WORK TOGETHER.
Your business doesn’t exist in separate pieces, and your brand shouldn’t either. Lily & Raven brings strategy, branding, and web design together to create a cohesive experience that helps your customers understand, trust, and remember your business.
Strategy
A clear direction for
your business and brand.
Brand strategy | Positioning | Messaging | Marketing strategy
branding
A cohesive identity your customers
can recognize and remember.
Brand identity | Logo design | Visual systems | Brand guidelines
websites
Build an online Presence that connects with customers.
Web design | UX | custom development | Content structure
Strategy
Clarity for Who You Are and Where You’re Going.
Strategy gives your business a clear foundation for the decisions ahead. We look at who you are, what you stand for, where you want to go, who you’re trying to reach, and what’s standing between to create a strategic direction for your brand, content, marketing, SEO, and advertising.
The result is clarity you can act on, so every decision has a purpose and every effort moves you toward your goals.
Strategy
Brand Strategy
Positioning
Audience
Mission, Vision & Values
Brand Archetype
Messaging
Voice & Tone
Employee Brand Alignment Training
Content & Marketing
Content Strategy
Marketing Direction
Campaigns
Advertising
Social Media
SEO & Visibility
SEO Strategy
Keyword Research
Search Strategy
Analytics
DESIGNED FOR: Businesses that need clarity, direction, or a stronger foundation.
Branding
CREATE AN IDENTITY PEOPLE CAN RECOGNIZE AND REMEMBER.
Your brand gives shape to what you’ve established strategically. We translate your story, personality, positioning, and values into a cohesive visual and verbal identity that feels unmistakably yours and creates consistency wherever your customers encounter you.
The result is a cohesive identity that communicates who you are, creates recognition across every touchpoint, and gives you the tools to represent your business consistently.
Visual Identity
Logo
Color
Typography
Graphic Elements
Imagery Direction
Brand Expression
Voice & Tone
Messaging
Art Direction
Brand Applications
Brand System
Guidelines
Templates
Marketing Materials
Social Assets
DESIGNED FOR: Businesses starting fresh, evolving beyond an outdated identity, or struggling with a brand that doesn’t reflect the quality of what they’ve built.
Websites
BEAUTIFUL BY DESIGN. BUILT TO FUNCTION.
Your website is where your brand meets your customer. We combine intentional design with thoughtful structure to create websites that are beautiful to experience and purposeful in function, making your business easier to understand, navigate, and choose.
A website that represents your business, works for your customers, and gives your brand a strong digital home.
Website Strategy
Sitemap
Information Architecture
User Experience
Content Structure
Conversion Paths
Website Design
UI Design
Wireframes
Responsive Design
Visual Direction
Content Hierarchy
Website Development
Custom Code Development
Integrations
Analytics
SEO Foundations
Accessibility Compliance
DESIGNED FOR: Businesses that have outgrown their current website, need something more tailored than a template can offer, or require custom functionality to support their customers and operations.
Strategy & Branding & Website
BUILT TO WORK TOGETHER.
Strategy, branding, and your website each play an important role, but building them separately can leave you trying to connect the dots yourself. Different voices, disconnected decisions, and pieces that don’t quite fit together can turn a cohesive brand into a collection of parts.
Build all three with Lily & Raven, and the connection happens from the start. We carry the vision from strategy through brand and into your website, so every piece is created with the others in mind and you aren’t left figuring out how to make it all work together.
By creating the three as one connected process, we eliminate unnecessary overlap, keep your brand cohesive, and pass those efficiencies on to you through a lower overall investment than building separately.